Fitmarc - The Story Of Our Company
Wednesday, August 13, 2014 at 11:19AM
Robert J. Dyer in Fitmarc, Health Club Industry, Mission, Our Story, Robert Dyer, Vision


2006 seems like a long time ago, but I guess it really wasn't. Starting the south central agency for Les Mills International back then was exciting as a team and it took a great deal of work to get us where we are today. We now serve around 7,000 instructors and 800 fitness facilities and we couldn't do it without the help of our great team.

We created the video above to give a sense of what we believe in and hopefully you'll see that what we believe in is people. We try to build people and let them build our business. We try and help people who are our customers and partners. Ultimately being successful is all about the humanization of business.

Our Principals

We achieve our goals by aligning with people who share our core values of integrity, hard work, diversity, compassion and forward looking strategic, organizational and industry vision.

Our Vision

Make major transformative contributions to the fitness and wellness industries that help people achieve wellness preventively while helping providers and players in the space to be more successful in light of a rapidly changing environment.

What do you think about Fitmarc and our story video ? I'd love to know.

About the author:

Robert Dyer is CEO and founder of Fitmarc, COO and co-founder of Integerus and founded and served as CEO of the Fort Worth Fit For Life health club chain. A global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners and global suppliers, and developing organizations, Dyer and his partners have advised brands around the world. His philanthropic efforts have focused on helping and coaching people who can benefit from his experience and forward-looking insights. Dyer's reputation of building relationships that matter and humanizing the health and fitness industry are well known to the people he has worked with over the years.


Article originally appeared on Robert J. Dyer, CEO & Global Fitness Advocate: Humanizing the fitness industry. Building relationships that matter. (
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