So You Think You Are a CEO?

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If you aren’t a customer of your own business, you are fooling yourself if you think you fully understand your customers' needs. CEOs have to make sure that their customers know they are fully responsible for the customer experience. I always want our customers to know that they can come straight to me and I will take personal responsibility for our products or services, and also for the customer experience.

It’s never [simply] about listening to your customers. It’s always about figuring out what they will need but don’t realize yet.

Fitmarc and Rooster Racing join up to raise more than $10,000 for LIVESTRONG® Foundation at Les Mills Lonestar Event

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Chris Cygul, Mike Larsen, Robert Dyer, Jim RayDon't you love it when you can have fun and do something good at the same time? That's why I think you'll enjoy this story and the way it turned out in the end:

Fitmarc and Rooster Racing joined forces to host the "Best of RPM" Masterclass Friday evening before our Lonestar event. Presenters included Les Mills Trainers Dan McDonogh, Steve Renata and Justin Sanchez with special guests from Rooster Racing Chris Cygul and Jim Ray. The objective for the ride was to raise awareness about cancer and benefit the Lance Armstrong Foundation LIVESTRONG®. All 150 bikes were filled with instructors and contributors, and over the course of 3 days, Fitmarc helped Rooster Racing raise over $10,000 for LIVESTRONG®!

Rooster Racing is an organization comprised of determined cyclists, Les Mills RPM indoor cycle instructors and fitness enthusiasts who believe in the fight against cancer. Our members are passionate about fitness, raising awareness about cancer and encouraging others to get with the "fight". Many of our members hold fundraising events around the globe each year directly benefiting LIVESTRONG®.

My colleague Bryan O'Rourke, Principal & CSO of Fitmarc and recent

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