"I don't like to ask someone to do something I'm not willing to do myself. Obviously, as we grow we can't be everywhere at the same time, but keeping this in mind makes you think about whether something is really that important." - Robert Dyer

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Robert J Dyer, Fitmarc CEO and Global Fitness Advocate,Robert Dyer's career in the fitness industry spans more than 25 years. He owned and operated his own club facilities, many of which he turned from struggling to thriving businesses. Robert has delivered educational content and speaking engagements to audiences around the world, and has consulted with hundreds of club owners and fitness professionals. As CEO of Fitmarc, he has nurtured a team of fitness professionals into the largest distributor of Les Mills group exercise and business solutions in the U.S. in a 12 state region.

Robert’s professional life is leading him back to what he likes to do the most. It is here that he feels he can be the most effective… working with those people who truly want to learn by understanding the history and preparing for the future as the industry matures. His heart is in the grassroots values of building relationships that matter, and humanizing the fitness industry.

Highlights from Robert Dyer's Professional History:

CEO, Fitmarc (Fitness Marketing Systems)

We deliver fitness and wellness solutions to facilities and organizations including health clubs, YMCA’s, Medical Fitness, Military & GSA, Parks and Rec’s, and Universities.

Co-Founder, Integerus

We work to create proven wellness solutions focused on outcomes. We create strategic partnerships around new technologies. Our mission is to be a leading consultancy, and business technology development firm.

Keep an Eye on Our Companies

  • Currently Fitmarc & Integerus have strategic relationships with, sponsors of and or have partnerships with Polar, Fitlinxx, FitPro, Pt on the Net, Wexer, MindBody, IDEA, and Michael Scott Scudder’s Fitness Business Council.
  • Integerus is an iPhone app developer, a force.com developer and has secured patents in how training can be delivered via new gaming solutions.
  • In the last year Fitmarc has secured GSA approval to work with the U.S. Government on a global scale by deploying group exercise solutions.

Toby, Robert's favorite English BulldogCurrent Industry Involvement

  • Board of Directors,  Metropolitan of Fort Worth YMCA Association
  • International Fitness Innovation Taskforce - LMI,  Athens, Greece; Barcelona, Spain; Auckland, New Zealand; San Franciso, USA
  • National Account Manager for Gold's Gym International

Speaker and Presenter at Industry Conventions

  • Club Industry Conference, Chicago
  • Idea World
  • Gold's Gym International Conventions
  • Rio Sports Show

Earlier Years

  • Robert has owned and operated a wide variety of club facilities for over 25 years.
  • Large multi-purpose, full service facility (40,000sf)
  • Women’s only
  • Fitness only (one of the 1st keyless entry facilities in the U.S.)
  • Group Fitness only facilities
  • Acquired 2 hospital-based facilities