"I don't like to ask someone to do something I'm not willing to do myself. Obviously, as we grow we can't be everywhere at the same time, but keeping this in mind makes you think about whether something is really that important." - Robert Dyer

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Fitmarc Offerings

Robert J Dyer, Fitmarc CEO and Global Fitness AdvocateRobert Dyer is the CEO of Fitmarc which has grown into a robust team of close to 50 fitness professionals. Delivering fitness and wellness solutions to approximately 25% of the US, Fitmarc offers a range of industry-related services:

  • Regional distribution of Les Mills Programs in (12) US States; MT, WY, CO, NM, TX, AR, LA, MS, TN, KY, OK, AL,
  • Fitness facility and Group Fitness management consultation,
  • Software, hardware and technical solutions for managing fitness facilities and group fitness programs,
  • 8-10 Regional Group Fitness Instructor ACE/AFAA accredited continuing education events regionally annually,
  • Sale & distribution of fitness equipment including: barbells, racks, resistance bands and balls,
  • Event management and logistics

Professional Speaking Engagements

Robert is available to share his expertise as a keynote speaker and presenter in the following areas:

  • Health Club Owner/Operator,
  • Health Club/Facility Membership Sales,
  • Recruitment and management of key staff positions in fitness and other service oriented businesses

Consulting Services

Robert Dyer frequently offers a range of consulting services related to the fitness industry. The result of his involvement in a global taskforce for fitness and board of directors service is a heightened perspective and insight beyond his already-expansive industry experience. This enables him to provide trend analysis and holistic, long-range planning for both the for-profit and also not-for-profit sectors.

Building on lessons learned from what came before while retaining sharp focus on emerging industry trends, his primary specialties are centered around:

  • New business startups,
  • Business turnarounds,
  • Strategic planning for successful businesses having reached the "what next?" crossroads

Personal note from Robert

Please do not hesitate to reach out to me for any reason. Having acquired many fitness centers, most of which were badly under-performing, we were nonetheless able to turn those businesses around. I've built, owned and operated a Day Spa, and co-founded a company in the security industry, Sound and Video Innovations (SVI). I have worked with and coached hundreds of people throughout my career. You will not be disappointed in the time we spend together. 
- Robert Dyer