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« "What IS Going On in the Fitness Industry?" October 12 Round-Table Discussion at Club Industry Show 2011 | Main | Les Mills National Lonestar Event - Time Lapse Video »

Fitmarc and Rooster Racing join up to raise more than $10,000 for LIVESTRONG® Foundation at Les Mills Lonestar Event

Chris Cygul, Mike Larsen, Robert Dyer, Jim RayDon't you love it when you can have fun and do something good at the same time? That's why I think you'll enjoy this story and the way it turned out in the end:

Fitmarc and Rooster Racing joined forces to host the "Best of RPM" Masterclass Friday evening before our Lonestar event. Presenters included Les Mills Trainers Dan McDonogh, Steve Renata and Justin Sanchez with special guests from Rooster Racing Chris Cygul and Jim Ray. The objective for the ride was to raise awareness about cancer and benefit the Lance Armstrong Foundation LIVESTRONG®. All 150 bikes were filled with instructors and contributors, and over the course of 3 days, Fitmarc helped Rooster Racing raise over $10,000 for LIVESTRONG®!

Rooster Racing is an organization comprised of determined cyclists, Les Mills RPM indoor cycle instructors and fitness enthusiasts who believe in the fight against cancer. Our members are passionate about fitness, raising awareness about cancer and encouraging others to get with the "fight". Many of our members hold fundraising events around the globe each year directly benefiting LIVESTRONG®.

My colleague Bryan O'Rourke, Principal & CSO of Fitmarc and recent cancer survivor, was instrumental in connecting us with Rooster Racing. He's very involved with helping them to raise and donate money to LIVESTRONG®, and the partnership has been rewarding from so many levels.

Rooster Racing at 2011 Lonestar EventThis fundraiser part to our Lonestar event evolved out of the collaborative efforts of several passionate people. We wanted to help promote an upcoming Austin ride in conjunction with our event, while we had so many passionate fitness instructors in one place. The "Best of RPM" fundraiser came about during a conference call with key team members from Fitmarc and Rooster Racing. We came up with the idea that participants would donate a nominal fee for the ride, and during the Lonestar event we would sell front row seats to the other Les Mills classes. When you have well over 1000 instructors at your event, the ability to see these impressive Les Mills folks on stage is a premium. That's pretty much a no-brainer for a lot of our instructors, so those proceeds also went into the pot. What a fun idea that turned out to be and we are proud of how much we were able to donate to the foundation because of this team's passion.

On October 15-16, 2011, Rooster Racing will ride for Livestrong foundation in Austin, TX.

For more information, please visit these pages and sites:

Reader Comments (1)

November 10, 2011 at 12:37 AM | Unregistered Commenterlederm

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