"I don't like to ask someone to do something I'm not willing to do myself. Obviously, as we grow we can't be everywhere at the same time, but keeping this in mind makes you think about whether something is really that important." - Robert Dyer

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Robert Dyer's Blog

Welcome to my blog! I'm starting this new venture with the launch of my new website. In this space, I plan to share insights related to the fitness industry. Sometimes you'll find resources I recommend. You may also expect to find observations and anecdotes surrounding my experiences and the lessons I've learned - sometimes the hard way. Who knows... you may even show up here one day and find a video starring my favorite bulldog, Toby! I hope you'll visit again, and if you read something that sparks a thought, I also hope you'll take the time to leave a comment! There's a lot to learn; why don't we have some fun with it?

Wednesday
Oct192011

So You Think You Are a CEO?

If you aren’t a customer of your own business, you are fooling yourself if you think you fully understand your customers' needs. CEOs have to make sure that their customers know they are fully responsible for the customer experience. I always want our customers to know that they can come straight to me and I will take personal responsibility for our products or services, and also for the customer experience.

It’s never [simply] about listening to your customers. It’s always about figuring out what they will need but don’t realize yet.

Friday
Oct072011

"What IS Going On in the Fitness Industry?" October 12 Round-Table Discussion at Club Industry Show 2011

Club Industry Show 2011: The Conference and Exposition for Fitness Business Professionals, October 12-14, 2011 - McCormick Place, Chicago, IL - Robert J Dyer will be co-facilitating a round-table discussion called 'What IS Going on in he Fitness Industry?' Click to learn more about the session.

Fitness industry leaders, Fitmarc's Robert J Dyer & Bryan K O'RourkeRobert Dyer and Bryan O'RourkeWill you be attending Club Industry Show 2011? If so, I hope you'll join me for a round-table discussion and learn what's really going on in the fitness industry. Along with Fitmarc CSO Bryan O'Rourke and longtime friend and colleague Michael Scott Scudder I'll be one of the 5 panelist running the discussion.

It's called: "What IS Going On In The Fitness Industry" and is scheduled for Wednesday, October 12 from 10:45AM - 12:15PM.

Attendees shouldn't expect smoke and mirrors. Instead, you should anticipate just raw, uncensored information presented by top industry leaders. Ours will be a real, casual round-table talk.

Those who participate in our discussion can look forward to learning about:

a. the effects of, and future for,

Click to read more ...

Thursday
Sep222011

Fitmarc and Rooster Racing join up to raise more than $10,000 for LIVESTRONG┬« Foundation at Les Mills Lonestar Event

Chris Cygul, Mike Larsen, Robert Dyer, Jim RayDon't you love it when you can have fun and do something good at the same time? That's why I think you'll enjoy this story and the way it turned out in the end:

Fitmarc and Rooster Racing joined forces to host the "Best of RPM" Masterclass Friday evening before our Lonestar event. Presenters included Les Mills Trainers Dan McDonogh, Steve Renata and Justin Sanchez with special guests from Rooster Racing Chris Cygul and Jim Ray. The objective for the ride was to raise awareness about cancer and benefit the Lance Armstrong Foundation LIVESTRONG®. All 150 bikes were filled with instructors and contributors, and over the course of 3 days, Fitmarc helped Rooster Racing raise over $10,000 for LIVESTRONG®!

Rooster Racing is an organization comprised of determined cyclists, Les Mills RPM indoor cycle instructors and fitness enthusiasts who believe in the fight against cancer. Our members are passionate about fitness, raising awareness about cancer and encouraging others to get with the "fight". Many of our members hold fundraising events around the globe each year directly benefiting LIVESTRONG®.

My colleague Bryan O'Rourke, Principal & CSO of Fitmarc and recent

Click to read more ...